Ana Beatriz Vellozo
Product designer making experiences that balance user needs and business goals.
Hi, I am Ana.
Product Designer driven by usability, research and clarity.
I’m based in Rio, working on web and digital products that need to be both simple and reliable. My experience is mainly centered around internal platforms and complex systems, where clear structure and functionality make all the difference.
I began my career working with product discovery and user research, gradually expanding into the design of more complex digital experiences, including dashboards, workflows, and tools that support teams in their daily operations. This journey shaped my approach to design: building a solid foundation before focusing on visual details.
I’m driven by the challenge of making complex things feel simple. I value clear experiences that reduce friction, eliminate unnecessary complexity, and allow users to focus on their tasks rather than figuring out how an interface works.
Most recently, I worked on a manufacturing management web application alongside a leading global technology company, turning user pain points into high-fidelity prototypes and thoughtful, intuitive solutions.
The values
behind my work
Honesty
I value transparency, communicate with openness, and share constructive feedback to keep everyone aligned and focused on what matters.
Adaptability
I embrace change, learn from new experiences, and adjust my approach to find the best way forward.
Teamwork
I enjoy working collaboratively, sharing ideas, and taking ownership, knowing that great outcomes are built together.
Excellence
I strive to deliver thoughtful, high-quality solutions that address the product’s needs while making the best use of available resources.